Technology has redefined and transformed the tools of the trade. Global spending on digital grows at an exponential rate and 3 times more than that of total ad spending. By 2025, more than half of spending on creative concepts and media planning is said to shift to content generation and technology. We are able to provide you with the tools you need in order to grow your business in the right direction.
Industry Expertise
Consumer Products
Technology has reshaped the way consumers engage with brands. Not that long ago, marketing was much simpler, using proven models of TV and big-box retail. Nowadays, it's much more complicated with new competitors entering the arena. With a whole new set of rules, different channels, content and partnerships marketing in the consumer products space has become more complicated. Now, more than 60% of consumers shopping online, and 85% of millennial's will buy based on reviews from random people more than a traditional advertisement.
So, what is the right path moving forward? With our help, you will reinvent your brand growth by switching your traditional marketing budget to digital marketing. As times change, you will need a supporting strategy on data and technology, reorganization of your internal operating model, and a strong presence online. Schedule your free consultation today to see how we can help grow your business.
Insights
The Evolution of Search Engines and AI
Since their inception, search engines have never stopped innovating. From mere directories to complex algorithms that navigate us throughout the expanses of the web – this is the history of search. But, PageRank by Google should undoubtedly be considered a milestone. This algorithm drastically changed the search landscape by making…
United States Government Expand It’s Ukraine & Russia-Related Sanctions
On January 29, 2020, the U.S. Treasury Department’s Office of Foreign Assets Control (“OFAC”) sanctioned a number of individuals and entities as part of a coordinated action with the European Union and Canada “in response to Russia’s continued aggression toward Ukraine and attempted occupation of Crimea.” OFAC further imposed its…
The Future of M&A in 2024: Trends and Predictions
The M&A landscape in 2024 is shaped by economic uncertainties and evolving market conditions. High interest rates and cautious deal-making characterize the current environment. In this article, Ryan Hill, Director of Venture Capital and Advisory Services at Bear Atlantic Group, explores key trends and offers predictions for the future of…
